Bruce McEver has spent the better part of his life building connections between those things about which he is passionate: poetry, literacy, religion, and business. He holds degrees from Georgia Tech, Harvard Business School, and Harvard Divinity School and is the Founder and Chairman of Berkshire Capital, a multi-national financial services advisory firm that pioneered the concept of providing independent mergers, acquisitions, and strategic advisory services to investment managers and securities firms.
It may come as a surprise to learn that Bruce believes that poetry formed the foundation of his business acumen and success. Poetry has the capacity to transform and enrich the lives of both writers and readers of poems.
Bruce’s story, although rich in the prelude, begins for our purposes in 1968, the year he graduated from Georgia Tech with a degree in Industrial Engineering, a proficiency in mathematics, a reverence for nature, and, thanks to a great teacher, a newly found passion for poetry. In the intervening years, he has gone on to write three chapbooks and is the author of three books of poetry Full Horizon (Jeanne Duval Editions, 2005), Scaring Up the Morning (C&R Press, 2013), and Like Lesser Gods (C&R Press, 2018). In addition, his poems have appeared in many national publications including Ploughshares, Westview, The Berkshire Review, Courtland Review, The Atlanta Review, and others.
Like Lesser Gods
In Like Lesser Gods, Bruce McEver explores themes of loss in a way that deals with the mortality of personal relationships, the realization and search for deeper meaning. The poems are traditional and contemporary, but a strong reminder of what’s important in a quickly changing world.
Scaring Up The Morning
In the introduction to Full Horizon, Georgia Tech professor Thomas Lux wrote of the book’s author, Bruce McEver, “Wherever he goes, poetry goes with him.”
It can also be said that McEver leaves poetry wherever he’s been––most notably at Tech, where he endowed a visiting chair in writing at the Ivan Allen College’s School of Literature, Communication and Culture.
In 2002, giving back to the school that gave so much to him, Bruce, together with Henry C. Bourne, Jr., established Poetry at Tech, working to ensure that in a highly specialized and technological environment students’ aptitudes in the humanities are nurtured and supported as a foundation for life-long learning.
Believing that access to the broader aspects of liberal arts, including poetry, literature, and travel, will better enable students to understand the context and impact of the specialized education they are gaining.
The Poetry at Tech program has evolved into one of the premier showcases of poetry in the Southeast.
The Poetry of Work
“Engineers aren’t worth a damn if they can’t write,” says Bruce McEver. This is one of the reasons Berkshire Capital Chairman Bruce McEver gives for having endowed a chair in poetry at his alma mater, Georgia Tech. In the following interview on the Paula Gordon Show, Bruce speaks with Thomas Lux, who runs the program.